Monthly Archives June 2016

CEAVCO Audio Visual Attends InfoComm 16

InfoComm

CEAVCO Audio Visual’s Matt Emerson and Eric Newkirk attended InfoComm 2016 in Las Vegas from June 4‑10.

The largest AV tradeshow in North America, InfoComm 2016 boasted more than 1,000 exhibitors, 500,000 net square feet of show space, thousands of products, and 40,000 attendees from all 50 states and 110+ countries.

  Carolyn Daughters   Jun 30, 2016   Blog   0 Comment Read More

Dat’s Awesome!

BlakeHere’s the first installment in CEAVCO’s new series, Dat’s Awesome, hosted by CEAVCO’s own Blake Holmes. This short segment introduces CEAVCO’s new Yamaha TF1 16-Channel Digital Mixers.

You should watch it. It’s awesome.

  Carolyn Daughters   Jun 20, 2016   Uncategorized   0 Comment Read More

Short Attention Span Theater

GoldfishRemember Short Attention Span Theater? Jon Stewart’s first on-air gig, it ran from 1989-1994. The show’s fast-moving clips suggested that even 20+ years ago attentive audiences were already a thing of the past.

According to a recent study from Microsoft, people generally lose concentration after 8 seconds. Even the most skittish of goldfish have 9-second attention spans.

That’s right. Tcoinhese days goldfish pay more attention than people do.

What does this mean for your meetings and events? For one thing, you’d better begin with the end in mind. For another, you need to think way outside the fishbowl to capture your audience’s fleeting attention – the same old same old ballroom and conference environments might not do the trick.

So how do you get your audience emotionally invested in what you are trying to communicate?

  1. Pick an unconventional setting. A local performance arts center, a history museum, an art gallery, warehouses, converted spaces, nightclubs for daytime events, rural settings for glam tented events.
  1. Choose the right visual and audio stimuli. Sharp, short video segments heavy on images and light on text. (Keep promo videos to a minute.) Presentations that move at a quick clip, TED Talk style. Interactive tools for audience engagement. Lighting that surprises as it sets the scene.

Create an intentional event design from the ground up. Ditch cookie cutter plans in favor of captivating, integrated audio and video experiences that attendees will long remember.

The right audio visual production partner is key to entertaining, engaging, and educating attendees in today’s Short Attention Span Theater. Promise your guests that you’ll use their time wisely, then give them a one-of-a-kind experience. And always make sure you deliver.

 

  Carolyn Daughters   Jun 10, 2016   Blog   0 Comment Read More