Once again this year, CEAVCO Audio Visual’s Matt Emerson and Eric Newkirk attended InfoComm. The world-renowned Audiovisual and Integrated Experience Event took place in Las Vegas from June 5‑8, 2018.
The largest audiovisual professional trade show in the United States, InfoComm 2018 hosted more than 1,000 exhibitors and 40,000 attendees from 110+ countries and displayed and demoed thousands of products.
Experiential technology was the star of the show. C2, Montreal’s groundbreaking conference for commerce and creativity, hosted notable experiential labs that shifted group dynamics and the in-room conversation.
One unconventional C2 experience involved entering a sensory deprivation environment with no light. With no visible cues to enable non-verbal communication, participants’ auditory acuity increased (as did their attentiveness). Participants made the most of their 20-minute session and discussed exciting changes in the audiovisual industry.
In another C2 experience, participants were suspended 15 feet in the air in chairs hung by wires. The goal was to exchange ideas “in the stratosphere.” The surrounding projected imagery continually shifted from a forest canopy to deep space to other environments, and the experimental seating literally lifted people out of their comfort zone to help them brainstorm new solutions to business challenges.
These experiential labs encouraged participants to think differently and explore AV topics in a whole new way. Change up the environment, and you change up the conversation. In the end, you just might transform the audience experience.