In this short CEAVCO Spotlight, CEAVCO’s Pete Goetz describes how our team members regularly collaborate with planners to learn about their goals and desired outcomes. For example, some planners want attendees to be educated, some want attendees to be entertained, and some want a combination of the two. As Pete explains, understanding our clients’ goals and desired outcomes enables us to design the environment with intention and help our clients create exceptional events.

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