To support MJBizCon, an annual event held by Marijuana Business Daily, CEAVCO trickled out a series of prerecorded presentations over the course of a month, leading up to their three big show days. We essentially created a broadcast channel and changed up the content each day. We recorded 26 videos and produced 20 sessions that were streamed live. A host navigated live panel discussions with remote participants using a talk show format.
In an industry moving as fast as the cannabis industry, innovation and timeliness were critical elements of the month-long event. The virtual space transformed their conference strategy. Distributing content over time made that content more accessible and gave their conference a longer life than in-person events. As a result, we helped to improve their geographical reach and enabled them to better connect with people all over the world.
How can virtual events help you meet your revenue goals for 2021 and beyond? Reach out to discuss how we can make your next in-person, virtual, or hybrid event work for you: solutions@ceavco.com