Jonathan Pinks is an idea man. At CEAVCO Audio Visual, he works to improve client events by holding ideation sessions where he and CEAVCO’s project managers, designers, and other team members brainstorm event ideas. What does Pinks find most important? Truly understanding the client’s challenges and coming up with outside-the-box ideas that best meet the client’s goals. His favorite thing? Bringing a fresh view of the client’s event — something the client and their audience haven’t seen before.