Marriott Hotels and the Professional Convention Management Association (PCMA) recently discussed the following five trends that will drive innovation in the meetings and events industry over the next 3-5 years:

Sensory Analytics – Are attendees engaged or losing interest? How are they feeling? Through sensory analytics, we’ll be able to take the pulse of events and make adjustments in real time.

Tribalization – We’re shifting from content consumption to the formation of more meaningful relationships and stronger communities.

Content Safaris – People are looking for personalized, participation-driven experiences vs. one-size-fits-all content.

Living 360 – We’re raising the wellness bar. For planners and venues, that means adaptable content, along with the social and physical space needed for increased creativity and productivity.

Immersive Telepresence – Audio, video, and simulated movement will captivate in-person and virtual audiences as virtual reality technology heightens emotional and physical connections.

Meeting and event planners and their AV production partners are going to need to craft coordinated and cohesive experiences that go above and beyond anything they’ve done before.

Are you ready?

Watch the video produced by PCMA and Marriott.


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