Want an A-lister for your next keynote presenter? Before the pandemic, the price tag was pretty steep, not to mention the associated food and lodging costs.

In this article, which recently ran as part of a USA Today supplement, Eric Newkirk, VP of Design and Creative at CEAVCO, weighs in on how forward-thinking businesses are leveraging technology to attract and engage attendees – and keep costs manageable.

As Eric notes, today meeting planners can save up to 50% by working with an audio visual partner that chooses the right event technology and a strategic production partner. As one example, a high-quality video feed used over a laptop or cellphone can be used to connect with keynote speakers anywhere, reducing costs and travel time. With that savings, some organizations are able to get a higher profile keynote and attract more attendees.

5 Ways Forever-Changed AV Makes Meeting Planners Shine